11 things Wonder can’t find for you… and where to look 🔎

Phone, keys, wallet, mask– Just like Spiderman, you rarely leave the house without them.

They’re also the things you’re most likely to misplace. What gives?

Welcome to the Loser’s Club. The average person loses more than 3,000 items in their lifetime with Americans spending $2.7 billion annually to replace them. So you’re in good company!

Americans spend about $50 every year to replace what’s been lost– unless, you’re one of the 13% who loses their phone in the toilet. Replacing a smartphone could set you back $633.45  (or about 12x as costly as replacing a wallet).

Sleep, socks, and minds notwithstanding, here’s what you are most likely to lose on a weekly basis:

  1. TV Remote. 45% of respondents in a survey listed their TV controller as something that they lose or misplace weekly. 49% of which are most likely found in the couch.

  2. Smartphone. One-third of Americans lose or misplace their phones at least once a week. About 120,000 phones get lost yearly in taxicabs across Chicago alone.

  3. Car & House Keys. Around 28% of Americans lose or misplace their keys at least once a week. Shopping and gym bags tend to be the worst offenders.

  4. Glasses. 27% of Americans lose or misplace their glasses at least once per week. Before you go flying blind, first check your sofa.

  5. Shoes. Around 24% of Americans lose or misplace their shoes at least once per week. The average cost for a pair of women’s shoes is $85, a $20 price jump compared to that of men’s shoes.

Find the rest in our report below.

Source: Center for the Everyday Lives of Families at UCLA

Source: Center for the Everyday Lives of Families at UCLA


So, who exactly is the Biggest Loser? Women and men are equally likely to lose their stuff, the majority noting multitasking as the primary culprit of their mind-lapse.

While our overall detail memory may peak around age 18, Millennials as a whole still win (lose?) the top prize.  Only 23% of millennials surveyed said that they had not lost an item within the last 2 months, compared to 34% of Gen X, and 55% of baby boomers.

On a lighter note, us losers do tend to look out for one other. 29% of respondents said that a stranger had returned a lost wallet or purse to them and 27% were even reunited with their lost phones.

Wonder’s analysts tracked down the definitive list of misplaced things (and where to find them), so you never lose patience again. Here’s what you’ll find inside: 

  • Cats vs. Dogs: Who’s Most Likely to Get Lost?

  • The Most Left Behind Items in Schools, Hotels, Planes, Trains, and Ubers

  • Helpful Tips to Jog your Memory (PLUS: The Best Tech to Avoid Needing to use them)

    and more…

Read up on what Wonder dug out from the couch below:

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